Facebook Messenger is the most powerful CRM system in the world.
Facebook has more than 2 Billion users as of June 2017. It’s daily user activity will blow away it’s nearest competitor apps WeChat and Weibo combined. And now, Facebook Messenger is lifting it’s game with the introduction of a new Discover Tab. This is designed to make it easier for users to connect to a brand’s automated messaging or better known as Chatbot Assistants.
Messenger Chatbot Assistants provide personalised assistance to consumers at the time of enquiry. They are on their way to revolutionising how brands interact with consumers through a more personalised service.
Facebook Automated Groups
A more personalised customer journey
Why is Facebook Messenger the fastest growing app in the world? It’s because it has capabilities that are tailored to what people want to know and more. Connecting directly to friends, families, groups and business is all in one place. Features such as Live Location serves up where a user is located so it they are meeting a friend it solves the aged old question of ‘Where are you?’. Groups can customise conversations around location and even utilise Chatbot Assistants for more detailed answers. It’s truly next level.
Messenger Live Location
Easy to Connect to Customers for Businesses
Facebook Messenger has taken a leap into connecting business with their targeted audience. By having a presence on Facebook Messenger, businesses can now be connected to location based conversations automatically. Over 2 Billion users are engaged on Facebook Messenger providing businesses with a sticky way to reach and engage customers.
There are now 100,000 bot developers who have built 100,000 active bots on the Messenger Platform. That’s up 233% from the 30,000 bots on Messenger according to Business Insider.
The top four messaging apps — Facebook’s Messenger, WhatsApp, WeChat, and Viber — now claim nearly 3 billion monthly active users combined, narrowly outnumbering the combined active users on the world’s four largest social networks, including Facebook. These numbers have caught the attention of a wide range of businesses, publishers among them.
(Image Source: Facebook)
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