Electric and autonomous vehicles are transforming our perception, ideation and allowing our future dreams to become reality. It’s no secret; there’s been alternatives to petrol fuelled transport for decades. Today, the automotive industry is in a state of rejuvenation and addressing concerns about global warming, reliance on oil and changing consumer expectations. This section discusses an industry who is preparing itself for the next generations of transportation and customers with two significant emerging trends of autonomous and electric vehicles. These are revolutionising the automotive industry and will reshape how we commute in the future.
Image Source: BMW Group
TRENDS WITHIN TWO TO FIVE YEARS
Charging forward with Electric automotive production
Hybrid electric cars are fast becoming the norm, and are currently the preferred alternative to petrol-fuelled cars. This trend has seen leading companies, such as Tesla Motors Inc and BMW, charging ahead with premium ranges available for today’s discerning millennial. Ranges include models S, X and the new X SUV by Tesla Motors Inc, while BMW introduces us to their sporty i8 and smaller i3 range. Both companies’ drive and success comes from a desire to deliver eco-efficient/clean energy sports cars with uncompromised power. These cars are game changing for the automotive category.
Image Source: Tesla Motors Inc
At Future Hub™, our opinion will always remain unbiased. However, we cannot discuss the electric car trend without special mention to disruptor Elon Musk – Founder and CEO of Tesla Motors Inc. Boasting a modern day mentality, Mr Musk is not only revolutionising the electric auto market with his stellar electric range, but has offered the patents of Tesla cars to the world – for free. This move is a brave one, but a smart one indeed. In a move to provide the tools for others to create in the same territory, Elon is creating new markets and bolstering the electric car category for next generations. And if free patents weren’t enough, Tesla is acquiring 7-Eleven stores to provide free charging stations to power their cars. With a new 980-acre Giga-factory planned for 2020 capable of producing an amazing 50 GWh in annual battery production, Tesla can power 500,000 of their cars for free with net zero energy consumption.
Image Source: IDEO
Companies such as Mercedes Benz, Nissan, Volvo and Cadillac are currently working on features such as Adaptive Cruise Control, Self Braking, Lane Guidance and Unoccupied Self-Parking. But with this change, there is a need for a far more sophisticated, Omni-channeled solution to be created. Say hello to smart, driverless cars.
TRENDS BEYOND FIVE YEARS
Autonomous vehicles will drive the future of mobility
Imagine the future, where smart cities have evolved and street grids have become multi-complex for any human to navigate through safely. Our desire to live in a fully connected world has driven auto companies to re-think the purpose of how people need to use transport in the future.
Companies such as MERCEDES BENZ, NISSAN, VOLVO, AUDI and CADILLAC are currently working on features such as adaptive cruise control, self braking, lane guidance and unoccupied self-parking. But with this change, there is a need for a far more sophisticated, Omni-channelled solution across road infrastructure, human awareness, road rules and driving psychology to be created.
Thinking a few steps ahead, autonomous (driver-less) vehicles are envisioned to sync up to its owner’s wearable device and stay connected. They will know when their owner is close-by and automatically start-up, but not in the way which we currently know rather starting up software programs for mobile work, sophisticated SENSORY TOOLS to link to other vehicles on the road and auto re-charging whilst in motion. This trend will redefine the automotive category and the way in which we live, work and move. Think Smart-driving across multiple types of vehicles, such as couriers, public transport and work pods.
The entire world is excited about Autonomous vehicles. And it will be interesting to see how major congested traffic cities such as China and India adapt to this trend and shift into road solutions for better vehicle flow.
WHAT ARE THE FUTURE IMPACTS?
- GREENER CARS mean less emissions and green house gases for a cleaner environment.
- IS THIS THE END OF PETROL STATIONS as we know it?
- REDUCTION IN GOVERNMENT INCOME through reduction in speeding fines due to controlled, autonomous traffic flow and less human error.
- ELIMINATION OF TAXI CABS with new autonomous services from UBER and Google.
- REVOLUTION OF CAR INSURANCE industries. Car premiums will need to change towards length of usage rather than accidental.
- ROADSIDE ASSIST will cease to exist as driver-less cars become more connected in smart cities and pre-empt mechanical failure.
- LOSS OF JOBS in crash repairers, taxi industry, fine processing, and other connected industries.
- CAR PARKS BECOME REDUNDANT as cars drive themselves back home.
- TRADITIONAL CAR MANUFACTURERS who are slow to adopt to this trend might find themselves pushed out of the market.
WHAT ARE THE FUTURE OPPORTUNITIES?
- CREATION OF CAR SHARE INDUSTRIES such as Lyft which can pick up groups of commuters with autonomous car solutions.
- PUBLIC TRANSPORT WILL RUN 24/7 without the need for drivers to service commuters.
- INTERSTATE COURIERS CAN RUN 24/7 which means no fatigue accident cases for truck drivers.
- CREATION OF NEW JOBS with the increase of electric and autonomous manufacturers.
- NEW SALES CHANNELS FOR AUTOMAKERS. Those who have predicted this danger will benefit and avoid total impact such as General Motors. They have recently invested $500 Million (USD) into San-Francisco on-demand car service Lyft which will keep government tax income.
- DESTINATION RECHARGE STATIONS. Tesla has partnered with hotels, restaurants, shopping centres and resorts across the globe to make re-charging as simple as being at home for customers.
- NEW WORKSPACES will evolve whereby, larger driver-less offices can gather people form multiple destinations.
- NEW TECHNOLOGIES will be created to support a whole new era of interior design for autonomous vehicles.