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Autonomous luxury in motion

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Mercedes Benz F015

Autonomous driving will forever change the Automotive world and the way in which we live. Introducing the Mercedes-Benz F015 research car with its complete immersive user experience, is the most innovative expression into the future of mobility. To be able to visualize the future of mobility trend, you have to consider many scenarios of change across, urban living (Smart-Cities), demographics (Connected Generation), user behaviours and economic shifts. Sourced from Mercedes-Benz.com, the head of Mercedes Benz, Dr Dieter Zetsche expresses this notion in two simple statements.

“Anyone who focuses solely on the technology has not yet grasped how autonomous driving will change our society. The car is growing beyond its role as a mere means of transport and will ultimately become a mobile living space,” says Dr Dieter Zetsche. Watch Film

 

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Function influences form – The design of the Mercedes-Benz F015 is driven by the characteristics of being more of a moving living solution. It takes comfort, luxury and style to the next level offering maximum interior space, somewhat of a lounge interior. This unique mix have pushed the F015’s cabin and exterior design to new limits in automotive design, catering for the shortest snub nose and rear allowing more room for passengers to collaborate and interact with each other face to face.

Safety – Future urban cities or smart cities will dictate how vehicles need to interact with our connected societies. The F015 has a fully integrated sensory safety system which has the capabilities for increased safety, both visually and acoustically. Two large LED displays at the front and rear as well as a laser projection system allows the car to sense upcoming changes in traffic, including pedestrians and other vehicles and being able to communicate directly with both of these for safety actions. So, the F015 might stop to allow a pedestrian to cross and also communicate to the pedestrian through its LED display spoken and visual

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Sustainability – Boasting a hybrid electric system, the F015 can cover approximately 1,100 kilometres made up of a combined 200 km’s battery-powered and around 900 km’s from electric fuel cells. That is a staggering distance with ZERO EMISSIONS.

Digital Awakening – As our modern world transforms into a totally connected society, the F015 recognises the need for people, products and services to speak to each other, similtaneously. Six touch-screen displays are mounted on the side panels of the F015 doors and dash boards, allowing every passenger to be in same control of the vehicle. One can choose specific driving modes along their guided pathway whilst being able to engage in a continuous exchange of information between vehicle, passenger and the outside world. Time, Social, Places, Music, Beamcam and 3D options are at the fingertips of all passengers.

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One could say that autonomous vehicles will play a major role in shaping our society, the way we travel, who we travel with and potentially connecting to a better way to live. Lets examine the impact of the autonomous driving trend here.

 

Industries affected

This new technology will have a major impact on a number of industries and occupations. Some of the industries we predict will be severely affected are:

  • Insurance
  • Car parking facilities
  • Sharing economy
  • Car repair
  • Government revenue from the elimination of speeding fines and traffic infringements.
  • Second hand parts markets
  • Taxi industry
  • Public Transport
  • Couriers
  • Medical and emergency services

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