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The real effect of wearable technology

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The Wearable Technology trend is the fastest growing new luxury category in the world with a compound annual growth rate of more than (US) $17.89 billion. In this issue we discuss how wearable technology is rebooting the worlds of fashion, health, fitness and what a vision on where this category is headed.

Mood sweater

Wearable technology in Fashion, Health and Fitness.

Fashion: The world of fashion has witnessed more change in the last few years than ever before with the introduction of 3-D Printed shapes and digital ‘Smart’ fabrics. Companies such as Cute Circuit are pioneering this trend allowing consumers to download an infinite number of digital styles to clothes rather than buying new garments. By embedding nanotechnology into their fabrics, Cute Circuit creates smart textiles that are computational in real-time allowing the consumer to become the creator. Other fashion brands are focusing on making their garments effective by producing kinetic energy, and even recharging lifestyle devices such as mobile phones and notes.


Cute Circuit creates smart textiles

In Apple Inc’s pursuit to become a full lifestyle brand, they have hired Paul Deneve, former CEO and president of the Yves Saint Laurent brand and ex Burberry CEO Angela Ahrendts. Ahrendts, know for transforming Burberry into a digital innovative business will drive the leadership of wearable fashion for Apple Inc across Retail and Special projects. And to top things off, Jonathan Ives, the man who created the iPod along with Steve Jobs has employed one of the worlds most influential and innovative designers in Marc Newson. Watch this space for more in the near future.

Angela Ahrendts

Angela Ahrendts

Health: Both health and fitness wearables can connect people’s lives in similar ways, monitoring user activity data however both have distinctly different purposes. In this issue our trend insight covers the connection of wearable health devices that monitors the human activity intuitively. While you are sleeping, walking and performing regular daily activity. This category has seen a surge in devices such as the Samsung Galaxy S5 smartphone which comes with a built in heart-rate sensor and pedometer feature all connected to the S Health App. This app monitors 4 basic areas of ones life, Heart Rate, Food, Exercise and Sleep, all in real-time.

All of this data capture truly comes into effect when connected directly to your local doctor or healthcare clinic. In the near future, we can expect to see Health Analysis Centres being developed to monitor, manage and act upon any pre-signs of ill-health or emergencies. Wearable data can provide medics with analysis of patients before they even arrive on the scene.

Apple Inc, has developed the HealthKit App which connects data captures from various quantified wearable devices and translates these into a Wellness Plan. This plan captures blood pressure, weight, calorie burn and calorie intake. It’s the start of a platform that can support an unlimited amount of independent health trackers.


Apple Watch

Samsung Watch

Samsung Watch

Fitness: The Nike+ FuelBand has become the market innovator and leader in the performance data capture race. Winning the hearts of many and becoming a full lifestyle choice, people all across the globe have raced to grab their first Nike+ FuelBand. Today, competitors such as the Jawbone’s UP System, FitBit and Strava have emerged onto the scene and offering an alternative choice for consumers. They all perform a similar array of data capture encouraging the user to perform more to reach their goals. The true benefit comes from these devices or platforms advising and educating users to take a rest or stop and eat. Other analysis of tracking outline calorie intake and burn. This new wave of technology has encouraged a generation to get up and start taking notice of their activity, and this is always a good sign for a better life.


Nike Fuel Band


Bio-Wearables + Bio-Analytics

Looking into the future of wearable technology is mind-blowing and potentially destructive at the same time. Being able to deliver in depth Bio-Data that analyses blood, lactic acids and glucose levels is what the future will capture.

Google has recently unveiled a smart contact lens primarily aimed at diabetics that can monitor a persons glucose levels. They have managed to integrate wireless transmission capabilities and an energy source that fits seamlessly onto the human eye like a normal contact lens. This means the depth of data captured is potentially unlimited. This data can be displayed on a person’s smart phone and used to trigger alarms, notifications and warning signs. Everything can be analyzed from bad health food choices to the stress levels and any potential organ failure. The possibilities are endless.

Google Lens

Google Contact Lens

Further advancements are on-body computing more commonly know as microchips, which can be inserted beneath the skin. Much like the Google contact lens, these RFID chips have the ability to constantly collect in depth Bio Data such as hormone levels, bad cell development, infections, disease. More than an Obama hoax story about the RFID chips, with great information comes an even bigger responsibility. Will people be able to handle this kind of knowledge? And what kind of broader impact will this information have on health services, cities, economies and cultures.





  • Fashion Industry
  • Pharmaceuticals industry
  • Sporting industry
  • Digital Designers
  • Medical Industry – Doctors need to know how to analyze data
  • Consumer becomes the creator
  • Self Diagnosis


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