The Whistle Activity Monitor is a health tracker for your dog. It attaches to any collar and measures your dog’s activities, giving you a new perspective on day-to-day behavior and long-term trends. Whistle, available for $US129, is a small, stainless steel disc that you clip onto your dog’s collar.
As your dog walks, eats, and sleeps, Whistle records it’s activity and shows it to you via its smartphone app. All the data syncs via a Bluetooth connection. To date, Whistle has raised $US6 million from DCM, Red Swan, and Gunderson Dettmer.
But Whistle isn’t the only startup trying to tackle the activity space for dogs. FitBark is similarly a wearable activity tracker for pups.
FitBark seems to offer a more robust solution, fitted with an open API to allow the development of 3rd-party apps like custom exercise plans or custom food recommendations. But it will be hard to judge until the product actually comes out to market. Whistle is an interesting idea, and a useful one for dog lovers, but it taps into a larger trend—the previously mentioned quantified other. Apps that clue you into what your partner, or even your baby, is doing are introducing themselves to a market.
For now, Whistle remains a dog-only product, but Whistle co-founder and head of product, Steven Eidelman says they’re interested in making something for cats as well. While the company has a roadmap, Eidelman has no problems admitting that the future or wearables and quantified tech is uncertain. “I don’t know what it’s going to look like yet,” he says. But it looks like we’re all—dogs included—along for the ride.
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